while
others
go
big,
we
went
small

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To raise awareness of melanoma, Brazil’s deadliest skin cancer, the Brazilian Melanoma Institute placed a hidden mole-like spot on Botafogo’s jerseys.
After months unnoticed, a press conference revealed the message,
triggering national attention to the dangers of overlooked moles.

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Agency: Area 23 NY
Client: Instituto Melanoma Brasil
Role: Creative Director & Creative