here’s
to
the
change
makers

_
for the first time, a major brand put some light on the story and the achievements of Arthur Ashe
the campaign was lauch in the Us Open 2023

_
Agency: TBWA New York
Client: Moderna
Role: Creative Director & Creative

craft / case study ↴

https://musebyclios.com/health/inside-ad-healths-top-10-rankings-with-leading-agency-execs/
https://www.prweek.com/article/1835271/moderna-reups-us-open-sponsor-debuts-arthur-ashe-changemakers-ad
https://musebyclios.com/uncategorized/inside-ad-healths-top-10-rankings-with-leading-agency-execs-part-2/?utm_source=chatgpt.com
https://lbbonline.com/news/duran-sodre-joins-eleanor-us?utm_source=chatgpt.com
https://m.adquan.com/case2/detail-344426
https://shots.net/news/view/cannes-lions-2024-film-craft-digital-craft-industry-craft-and-design-winners?utm_source=chatgpt.com
https://adage.com/video/ashe-versus/
https://endpoints.news/moderna-taps-the-power-of-tennis-legend-arthur-ashe-in-new-change-makers-campaign/
https://www.fiercepharma.com/marketing/moderna-serves-fresh-us-open-ad-highlighting-changemaker-arthur-ashe-ahead-vaccine-season
https://www.mmm-online.com/home/channel/moderna-reups-as-u-s-open-sponsor-debuts-arthur-ashe-changemakers-ad/
https://marcaspelomundo.com.br/coberturas-especiais/cannes-lions-2024-the-youth-ganha-ouro-e-bronze-com-ashe-versus-em-film-craft/?utm_source=chatgpt.com
https://tenisbrasil.uol.com.br/68834.html?utm_source=chatgpt.com