Spikevax
That
Body

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Moderna was about to launch its first branded vaccine against Covid-19, but the world could no longer bear to hear about the pandemic.
What to do? 😏😏😏

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Agency: TBWA New York
Client: Moderna
Role: Creative Director & Art Director & Designer

case study ↴

TVC ↴

https://www.fiercepharma.com/marketing/moderna-tells-health-conscious-consumers-spikevax-body?utm_source=chatgpt.com
https://endpoints.news/moderna-debuts-first-spikevax-brand-campaign-with-lighthearted-tone-and-catchy-jingle/?utm_source=chatgpt.com
https://www.pharmalive.com/modernas-spikevax-the-journey-to-becoming-heroic/?utm_source=chatgpt.com
https://www.pharmalive.com/the-2024-outcomes-creativity-index-evoking-an-emotional-response/?utm_source=chatgpt.com