Hey, I’m Victor Toyofuku, but you can call me Fukinho. It’s pronounced foo • KEEN • yo
Please respect every syllable. They’re doing important legal work.

I’m a Brazilian creative director with Japanese and Portuguese roots, which is basically the human
equivalent of cod sushi.

Currently, I’m a VP Creative Director at Area 23. Before that, I helped TBWA\Health Collective
become the most awarded healthcare agency in Omnicom’s history.

Over the past 16 years, I’ve created work for brands including Moderna, McDonald’s, Samsung,
Bayer, Unilever, PepsiCo, and many others. I’ve also picked up a few awards along the way, although
explaining what I actually do to my mom remains one of my greatest creative challenges.

Healthcare may be my day job, but sports have always been one of my biggest creative passions.
I’m especially drawn to projects where sports, culture, and real human stories come together.

Outside work, I’m Nolan’s dad, which has quickly become my most important role,
and the only one where the client wakes me up in the middle of the night.

And despite all the recognition, I’m still working toward the ultimate achievement:
meeting my Asian father’s impossibly high standards.

I’m always interested in new ideas, new places, and good conversations.
Preferably over a Negroni, assuming Nolan approves my availability.

__

🇧🇷 Telefone: +55 (11) 9 9876-5933

work

Area23 ➝ New York
VP Creative Director (2025 ———————-———— present)

TBWA\Health Collective ➝ New York
Creative Director (2022 - 2024)

Mullen Lowe ➝ São Paulo
Associate Creative Director (2019 - 2022)

DM9 DDB ➝ São Paulo
Art Director (2017 - 2019)

Mullen Lowe ➝ São Paulo
Art Director (2016 - 2017)

Leo Burnett MENA ➝ Dubai
Art Director (2014 - 2016)

Talent Marcel ➝ São Paulo
Jr. Art Director (2012 - 2015)

Leo Burnett Tailor Made ➝ São Paulo
Jr. Art Director (2010 - 2012)