some
truths
are
too
hard
to
crack

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Cracked is a wordless animated film that reveals the hidden cruelty behind “cage-free” labels. Set to Radiohead’s Exit Music, it follows one hen’s descent into a surreal nightmare of confinement and fear. What starts as pastoral
quickly unravels into a haunting portrait of industrial egg farming.

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Agency: Area 23 NY
Client: Mercy For Animals
Role: Creative Director & Creative