dirt
is
glory

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A visceral sports docuseries following 8 Brazilian amateur Arsenals from grassroots football
to the global stage at Emirates Stadium.

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Agency: MullenLowe Brasil + MullenLowe UK + MullenLowe Design Studio + Area23
Client: Omo
Role: Joined the project after the activation was executed, helping refine its post-launch narrative, promotional approach, and final case study film.